Jorge Schnura

CO-Founder @ MAD Lions

Jorge Schnura studied Business Administration at IE University. During his third year he started his first startup, Tyba, which became the largest jobs marketplace for startup and tech companies in Europe. In 2016, after raising a total of €4M he sold the company to Graduateland and went on to build source{d}, a data platform that analyzes code through artificial intelligence algorithms to help companies improve their software development lifecycle. In 2017 he founded MAD Lions, one of the most relevant Spanish-speaking esports club worldwide, which he sold to OverActive Media Corporation in 2019. He currently serves as President of MAD Lions and Vice President, Strategy at OverActive Media Corp.Jorge has also been a professor at IE Business School and IE University and has advised the European Commission on its Digital Jobs and Skills initiative

What lights a spark in my heart about esports is seeing how people become fans of our brands and enjoy and usffer our victories and defeats as much as us. Being able to reach people’s hearts is really special.